I checked this movie out at the Plaza Theater in Midtown Atlanta last night, and was pretty impressed. It gives a great understanding to what the advertising field is all about, what its become, and where its going. Interviews with some of the most creative thinkers of industry made the film quite interesting. Learn where the great campaigns such as Got Milk? and Nike's Just Do It. Check out the trailer below.
9/24/09
9/21/09
Rain rain, go away
So check out what we did in Atlanta today. These are all in my little apartment complex.
Walking with Lane to check on her car.
9/17/09
1 down, 1 to go
It's been a while since I have been able to check in and fill everyone in on what is going on, but I have just finished my first year of Portfolio Center as of last night. I had my 4th quarter critique and it went great! I had a good panel of 4 designers and they all gave me very informative feedback and helped push me to where I need to go. I posted some images of some of the work I did this quarter. It was one of the first quarters where I haven't done some type of poster, so it was a little different. I had a packaging design class and I had so much fun with some of the work. Check it out!
First project we had one week to do packaging design for dog, cat, or bird food. I chose to do something fun and bright, basically to encourage a younger demographic on a tighter budget to purchase it, and still know they were giving their cat the nutrients it needs. I did the illustration and photography as well. I was pretty pleased, as was my critique panel.
We had to also take on the week challenge of redesigning Wal-Mart's Great Value brand, since they just went through a big change themselves. This is what I came up with.
For this project, we had a week to redesign a beer of our choice using only 2 assigned typefaces and no imagery besides the logo. I wanted to redesign Brooklyn Brewery displaying the dark age of when it wasn't the safest city to be in, as it is nowadays. I decided to go in the Mafia direction with this collector set of 5 bottles, each representing one of the five crime families. The origin of each family is on the back of the box, while the founder and who the family was named after can be found on the back labels of the bottles. This is one of my favorite projects of the quarter and I am looking forward to pushing it forward more before it hopefully ends up in my final portfolio.
The last project was for a class called Creative Strokes, which basically is a class all about hand illustrated typography. This assignment we were to create a mobile calendar. My concept is capturing the colors of the seasons using the Pantone Color System. I have always been intrigued by the personality of the months through colors, so I decided to construct a series of 6 jacob's ladders, divided by warm months (April, May, June, July, August, September) and cool months (October, November, December, January, February, March). You flip from one set of months and all the colors change in a wave like motion. On each square you will find hand illustrated numbers for the days of the months, while on the very top panel, the first letter of each month in a calligraphic style. I also created a telescoping box for the calendar to sit into. All in all I really enjoyed this fine arts project.
Each quarter we do projects to keep our minds sharp, but we also spend the rest of the time redeveloping some of these as we learn new skills. All of these projects will grow more and more as I get closer to the finish and could possibly go into my final portfolio.
First project we had one week to do packaging design for dog, cat, or bird food. I chose to do something fun and bright, basically to encourage a younger demographic on a tighter budget to purchase it, and still know they were giving their cat the nutrients it needs. I did the illustration and photography as well. I was pretty pleased, as was my critique panel.
We had to also take on the week challenge of redesigning Wal-Mart's Great Value brand, since they just went through a big change themselves. This is what I came up with.
For this project, we had a week to redesign a beer of our choice using only 2 assigned typefaces and no imagery besides the logo. I wanted to redesign Brooklyn Brewery displaying the dark age of when it wasn't the safest city to be in, as it is nowadays. I decided to go in the Mafia direction with this collector set of 5 bottles, each representing one of the five crime families. The origin of each family is on the back of the box, while the founder and who the family was named after can be found on the back labels of the bottles. This is one of my favorite projects of the quarter and I am looking forward to pushing it forward more before it hopefully ends up in my final portfolio.
The last project was for a class called Creative Strokes, which basically is a class all about hand illustrated typography. This assignment we were to create a mobile calendar. My concept is capturing the colors of the seasons using the Pantone Color System. I have always been intrigued by the personality of the months through colors, so I decided to construct a series of 6 jacob's ladders, divided by warm months (April, May, June, July, August, September) and cool months (October, November, December, January, February, March). You flip from one set of months and all the colors change in a wave like motion. On each square you will find hand illustrated numbers for the days of the months, while on the very top panel, the first letter of each month in a calligraphic style. I also created a telescoping box for the calendar to sit into. All in all I really enjoyed this fine arts project.
Each quarter we do projects to keep our minds sharp, but we also spend the rest of the time redeveloping some of these as we learn new skills. All of these projects will grow more and more as I get closer to the finish and could possibly go into my final portfolio.
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