48 hours of no sleep

This past weekend, IOPP (Institute of Packaging Professionals) held a 48 hour packaging challenge for students in the Southeast. The design heads of my school decided to make teams among all the design students and let us have at it. We had teams of 5, and were given the design brief at 7pm on Friday night. We had to have the packaging completely designed and photographed, as well as a video presentation under 2 minutes of the sales pitch. The packaging had to promote either recycling or include a secondary use of some type. We could choose from peanut butter, bottled water, cereal, or wine bottles. My team decided to take on peanut butter. Here is our presentation video as well as the final shot.