Advertise this...

So last night I had my first critique for advertising. Last quarter I just had one design critique, so starting now in my second quarter, I have one critique for my advertising projects and then another critique for my design pieces. The critique went really well. I pitched 3 campaigns. One for VSA arts, a non-profit organization for the purpose to educate those with disabilities in the arts. We did a series of 3-ads, a viral video concept and a guerrilla campaign. The concept behind the ads was to portray signs in the world of art with the disability symbols, to show people that even those with disabilities can have active careers in the arts. The second campaign was a business-to-business campaign advertising the idea of Bringing Starbucks to Your Office. They offer a service where different Starbucks coffee can be delivered to the office to brew in your coffee pot, or you can have an actual Starbucks brewer set up in the office. The concept behind this campaign was getting Starbucks involved in the everyday workflow. It was my panel's favorite campaign I did not to mention, which I felt was my weakest. The last campaign was a Viagra campaign. We wanted to get away from the "pussyesque" theme of most Viagra advertising which is the guy sitting on the beach rubbing his wife's back, or salsa dancing, or something like that. No wonder he can't get it up. Too much estrogen flowing in his system. So we wanted to get it back to the basics. The tagline being "Get the job done." The idea was that men work hard all day and need to get the job done then and in the bedroom. We wanted to get away from the uncomfort men feel for the need of this product and laugh with them and make them feel more comfortable that Ed has attacked them and Viagra has the solution for getting the job done. Over all it was a lot of fun doing these campaigns this quarter. I will be excited to see what happens next quarter with my classes and definitely more to come following my design critique, which I have way more stuff to explain.

Cheers